Bounty Paper Towels Campaign

I concepted and art directed this campaign to educate consumers on the variety of Bounty paper towels. Each ad highlights the benefits of one variety of towel.

Bounty Paper Towels Campaign
This tactical campaign focused on the variety of towels Bounty offered to fit the particular needs of consumers.  Each of the seven ads in this campaign featured the benefits of one of the towels in the product line.  The ads are simple and clean utilizing colors from the Bounty logo. 
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