Skoal Postcards

These Skoal Postcards were part of a direct mail campaign to inform customers of a new low price and reassure them that the quality and flavors would not change. The metal background was a branding element and I introduced the jeans to this campaign.

Skoal Postcards

These Skoal Postcards were a direct mail campaign promoting a new price and savings.  The "ring" from the product can is something of an iconic image for category.  The campaign wanted to convey that nothing else was changing.  Customers could still expect the same quality at a lower price.
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