Kmart March for Babies In-store Fund Raising

This project is an in-store fund raising campaign that encourages shoppers to donate to the March of Dimes when checking out. The message was intended to be short and simple--just a friendly reminder to make a small donation.  There were a range of materials including, a front door decal, hanging banners, tier signs, counter top mat, pole sign, a cut out and a goal poster.  The imagery ties into the national March for Babies campaign, using a variety of healthy babies in a sunny outdoor environment.

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